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Building California's future

We're creating a steady, motivated and skilled workforce pipeline for California’s construction industry.

Only 9 percent of Generation Z is interested in a future in construction. So where’s the disconnect? The construction industry has a perception problem and it's up to us, the associations, professionals, and organizations that actually build our state, to change hearts and minds. We have to redefine our industry. We have to invest in our own legacy so that future generations aspire to be construction professionals.
Build California’s pioneering approach utilizes robust marketing, communications, and outreach tactics in order to effectively engage with Californians about the lucrative, long-term, and immediate benefits of careers in the construction industry. Our outreach and programmatic efforts rely on on-going, customized messaging and resources delivered to multiple audiences on their chosen platforms.
  • Authentically showcase the diverse career and training pathways the modern industry has to offer
  • Effectively reach and inform audiences on multiple platforms with targeted messaging
  • Offer a perspective on the industry that is actually “cool” to young people & other target audiences

Build California is a comprehensive workforce development initiative created to inspire, engage, and activate the next generation of California’s construction workforce.

Frequently Asked
Questions

  • Build California is a comprehensive workforce development initiative created to inspire, engage, and activate the next generation of California’s construction workforce.

    We do this by shaping positive perceptions of the construction industry, informing young people and their influencers about the real career opportunities in construction, and connecting them to local training programs.
  • We want to create a steady, motivated, and skilled workforce pipeline. To do this we have to change perceptions about the 21st-century construction industry in order to increase the number of construction professionals and access to information and opportunities for economic advancement.
  • Our successes will be measured by our ability to communicate an accurate, engaging message so that pre-apprenticeship, apprenticeship and degree programs seeing meaningful increases in applications for years to come.
  • Build California is led by AGC of California through the AGC Construction Education Foundation (CEF). This effort exemplifies AGC CA's continued commitment and organizational responsibility to fostering a healthy and diverse construction workforce that will continue to build California’s future.

    A diverse coalition of industry stakeholders has joined together to support and amplify our efforts across the state for years to come.
  • Build California does not offer training directly. Our website includes the state's most comprehensive database of training pathways, including accredited apprenticeship programs and college degree options.
  • Educators will have access to FREE tools developed by Build California to use in classrooms, training programs, and events. You can also request additional information to get involved through career fairs and event activation efforts by contacting us via the form below.
  • If you're interested in joining Build California's efforts and having exclusive access to our resources, materials, and marketing opportunities, contact us here.
  • Follow the sign-up link, connect with us on social media, and tell us more about yourself/your organization.
BUILD CALIFORNIACoalition


The Build California Coalition is a group of diverse organizations from across California’s construction industry providing resources and support to the AGC Construction Education Foundation and Build California. Coalition members represent all areas of the industry, including AGC members, public agencies, private owners, associations, unions, apprenticeship programs, and other non-profits focused on and committed to developing the next generation of skilled, effective and motivated construction workforce.

TO LEARN MORE ABOUT HOW TO JOIN THE COALITION, CONTACT US HERE.

Founders

Supporters

  • Built Robotics
  • Flatiron
  • Griffith Company
  • Hensel Phelps
  • Kiewit
  • Northern California Carpenters Regional Council
  • NOVA Group, Inc.
  • Skanska USA Civil West
  • Underground Construction Co., Inc.

Contact us

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