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They work through all phases of construction from pouring concrete and moving earth, to operating power tools, and applying finishing touches. Laborers are in high-demand on highway and transportation projects, and residential or commercial sites across the state.
Apprentice
Journeyperson
Demand through 2030 : Extreme
18 Years Old 
+ 2-4 YEARS ON-THE-JOB TRAINING 
+ other requirements Today 70% of college students graduate with student loans, averaging about $37,000 and dismal job prospects in their desired field. Despite increased media attention about on-going labor shortages and other workforce development efforts, young people simply aren’t considering (let alone pursuing) careers in the trades. According to AGC of America, 80% of contractors “report difficulty finding qualified craft workers to hire as [the] association calls for measures to rebuild workforce.”
So where’s the disconnect? The problem lies in people’s perception of the industry. We have to change hearts and minds – we have to redefine our industry; we have to re-educate Californians, and we have to invest in our own legacy so that future generations aspire to be tradespeople. Build California’s pioneering approach utilizes a mix of marketing, advertising, public relations, and grassroots outreach tactics in order to actively engage with Californians of all ages about the lucrative, long-term, and immediate benefits of careers in the state’s construction industry.
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