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We Build California!

Only 9 percent of Generation Z is interested in a future in construction.* It’s up to us, the industry, that quite literally builds our state, to change that number and transform our future. Now’s our chance. Together we are going to change hearts and minds, redefine our industry, and invest in California’s future construction workforce.

Build California’s pioneering approach will use a robust mix of outreach and programmatic efforts to target our audiences in ways the industry has never seen. We’ll reach students, parents, teachers, influencers, and jobseekers across the state, reframing their perception of the industry.

 

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Through authentic, cool, and engaging content, a website with the state’s most comprehensive training pathway database, and a commitment to interacting with young people on their chosen platforms, Build California will help create a steady pipeline of motivated and skilled workers for the state’s construction industry.

California Build: Ironworkers & Carpenters

Peter Tateishi, CEO of AGC of California: “Developing our workforce isn’t just a pillar of AGC of California’s mission, it’s essential to the future of our state. Together with our partners, we’ve launched Build California, a workforce development initiative to change the future of construction. Rooted in research and focused on the future, Build California will reshape the perception of construction careers and cultivate a strong, steady pipeline.”

Build California is led by Associated General Contractors of California (AGC CA) through the AGC Construction Education Foundation (AGC CEF).

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Partner Content

Ironworker Q&A with Martinez Steel’s Bryan Berber

All month long, we’ve featured the perks of being a construction ironworker, where you can cut, weld, and fabricate the structures of amazing projects all across the Golden State! Our friend Bryan Berber from Martinez Steel is helping us show you even more reasons to explore a future in ironworking.   Check …

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Blog

#IYouWe: Building a More Diverse Industry is Good Business

In the construction family, we’re proud to have workers from all walks of life. We know your generation is more diverse than any generation before, and the future California workforce deserves an industry committed to that diversity. But, there’s still work to do.   Systemic, positive change in the industry can start …

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Blog

Celebrating a Year of Firsts: Build California’s One-Year Anniversary

We’re switching out our hard hats for party hats because… it’s our birthday! Today, the Build California Initiative turns one, and there’s so much to celebrate.   We said we were building something big, and that’s just what we’ve done. During the last 12 months, we’ve grown and learned so much, all …

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