We Build California!
Only 9 percent of Generation Z is interested in a future in construction.* It’s up to us, the industry, that quite literally builds our state, to change that number and transform our future. Now’s our chance. Together we are going to change hearts and minds, redefine our industry, and invest in California’s future construction workforce.
Build California’s pioneering approach will use a robust mix of outreach and programmatic efforts to target our audiences in ways the industry has never seen. We’ll reach students, parents, teachers, influencers, and jobseekers across the state, reframing their perception of the industry.
Through authentic, cool, and engaging content, a website with the state’s most comprehensive training pathway database, and a commitment to interacting with young people on their chosen platforms, Build California will help create a steady pipeline of motivated and skilled workers for the state’s construction industry.
Peter Tateishi, CEO of AGC of California: “Developing our workforce isn’t just a pillar of AGC of California’s mission, it’s essential to the future of our state. Together with our partners, we’ve launched Build California, a workforce development initiative to change the future of construction. Rooted in research and focused on the future, Build California will reshape the perception of construction careers and cultivate a strong, steady pipeline.”
Build California is led by Associated General Contractors of California (AGC CA) through the AGC Construction Education Foundation (AGC CEF).